Originally scouted by then-Elmer Olsen-booker Sean Beckingham, the Edmonton-reared Eritrean has been a favourite in Toronto for years, but remained under the global radar until last season, when Givenchy tapped her to do an exclusive turn for its couture collection. A Q&A with The Cut followed, providing all-important exposure stateside.
That springboard vaulted her into must-have status this season, where she walked for dozens of designers, including Marc Jacobs, Oscar de la Renta, Prada, Balenciaga, Louis Vuitton, Chanel, Saint Laurent and Givenchy (again).
And now comes the phase where the rest of the web media make their own pronouncements; most notably Models.com, which annointed Mahary a Top 10 Newcomer, and vogue.co.uk, which authored its letter of introduction last week.
Congratulations to Montana Friskie, winner of Saturday's Discovered (www.bediscovered.ca) model search in Regina.
On the eve of her 17th birthday, the Yorkton, Saskatchewan, Grade 12 student was selected ahead of seven other finalists; a group whittled down from a much larger pool of contestants entering from as far away as Manitoba and Alberta.
In addition to the model search, Discovered -- created by Edge Agency and Sara Lindsey Makeup Artistry (www.saralindsay.ca) -- also raises money and awareness for Childen's Wish in Saskatchewan, pulling in more than $38,000 from this year's event alone (up from $27,000 last year).
5'8" Friskie is the third winner of the annual event. The first two (Regina's Thomas Perras and Raymore's Kyle Schachtel, respectively) are both currently modelling in Asia.
Edge's Montana at Discovered, Saturday evening photo: Tyler Yuhasz Photography