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Scene and Heard

October 2007

ctober 31, 2007


Simona McIntyre in Mixte Magazine
photo: Jason Kibbler
Since Simona McIntyre's career took flight earlier this year, she's continued to soar to greater and greater heights.

Here is the Chantale Nadeau/Sutherland model in the November 2007 Mixte magazine, shot by Jason Kibbler.

Currently McIntyre is in New York, where Marilyn's is keeping her very busy.

October 30, 2007


Modelresource picks Fashion Week's top models
(click on image)

October 29, 2007


Modelresource's recap of Fashion Week: Day FIVE
(click on image)

October 26, 2007


Modelresource's recap of Fashion Week: Day FOUR
(click on image)

October 25, 2007


Modelresource's recap of Fashion Week: Day THREE
(click on image)

October 24, 2007


Modelresource's recap of Fashion Week: Day TWO
(click on image)

October 23, 2007


Modelresource's recap of Fashion Week: Day ONE
(click on image)

October 19, 2007


Keir Knight for Buffalo David Bitton
photo: Leda & St. Jacques
Keir Knight is featured in the new ads for Buffalo David Bitton, shot by Montréal photography duo Leda & St-Jacques.

This is the second appearance in the campaign for the Next model.

October 19, 2007


Corestone's Natalia in WE Magazine
Natalia Gontcharova has been back in Canada for nearly two months, but that hasn't stopped the Corestone model from collecting more foreign tears.

A special 20-page spread featuring the 5'10" brunette was just published in Thailand's WE Magazine.

Gontcharova is currently at university in Toronto. At last count was confirmed for at least four shows at next week's L'Oréal Fashion Week.

October 18, 2007

Ford's Erin Blaak had a pretty impressive summer in Toronto, booking nearly everything she went near. Evidence of her season can still be seen in shopping mall windows across Canada.

The Chantale Nadeau model has carried that momentum to Athens, where she just collected her first Grecian tearsheets (below).

Erin Blaak
Ford's Erin Blaak, currently in Greece

October 17, 2007

I want to be clear right from the start that I had absolutely nothing to do with this, and I honestly have no idea who is behind it.

This morning an anonymous email addressed to Toronto Mayor David Miller started circulating fashion industry email addresses, demanding big changes at the Fashion Design Council of Canada.

Shortly afterwards a steady stream of emails started hitting me; so many so that my BlackBerry is still whimpering.

I am not commenting on the nature of the email in which I am quoted, except to say that I stand by what I said at time I wrote it. I'm sure if you corner me at the end of fashion week and put a scotch in my hand you could hear my real thoughts on the matter. Then again, I might just steal your scotch.

The text of the original e-mail is presented below, in its entirety, for your review.

Generally I wouldn't post something so contentious from an anonymous source, but this truly was the talk of the Toronto fashion industry today, so without intending to give credence to any of the accusations made below, I am making this available for your review.

Again, I don't need any libel suits directed at me. There are not my words (except the part that quotes me).
Dear David Miller
Mayor, City of Toronto

We would like to bring to your attention an issue which is of importance to the city of Toronto and to the fashion industry.

We believe the current leadership at the FDCC is inconsistent with the values and goals which make Toronto and Canada the best place to operate a fashion related business.

Many in the community have faced inappropriate conduct from Robin Kay - President of the Fashion Design Council of Canada.

In this letter we will provide details of our concerns and actions we feel are most appropriate to provide the needed reform.

Our intention is not to disrupt the upcoming L'Oreal Fashion Week but ensure that there is constructive debate about the keys issues concerning the fashion industry and much needed reform of the FDCC.

What are the real benefits to designers ?

Every year the fashion community is dazzled by fashion and models on the runway at the semi annual L'Oreal Fashion Week.; but there is a need to look past all the glitz and glam and examine at a deeper level the activities and value that L'Oreal Fashion Week and the FDCC provide to the fashion industry.

Is anyone buying ?

The buying season is over when fashion week starts. Budgets are already allocated for the season. The publicity does create brand awareness for consumers but the effectiveness is lost as consumers will not be able to purchase the outfits in stores for another 6 months. Designers have long complained that without sales designers simply do not achieve a financial ROI from fashion week in Toronto.

Designers invest anywhere from $5,000 to $20,000 for FDCC registration fees, models, PR, stylists, etc. to participate in L'Oreal Fashion week.

The sizeable investment needs to drive sales for their collections.

*** The individuals quoted in this letter are quoted as part of the research conducted in providing an assessment of the FDCC. The quotations are all published on the web with links to the complete articles. The quotations in no way signifies the quoted individual's support of this letter.

A quotation from the Toronto Fashion Incubator Blog - November 2006

BUYER BE AWARE: FDCC president Robin Kay avows fashion week is not a buyers' show but bang-for-buck, wouldn't it be more beneficial if buyers were around to gain awareness of new labels they might want to sign on in future? The total number of registered buyers was 33 and the total number of registered retailers was 14. (Although designers also sent out invitations, raising the total.)

http://www.fashionincubator.com/happenings/newsletter/tfi-news-november-2006.shtml

(according to the city of Toronto Website there are more than 4,600 Toronto fashion retail stores )

Stylist Derick Chetty October 19, 2006

While I'm all for international press covering L'Oreal Fashion Week, I have to wonder if it is of any value to anyone, especially the designers. Yes, you can argue it's great exposure, building brand awareness etc., but does it translate into dollars and cents? Most of the designers are small operations with no international sales offices. And there's just a handful of buyers from local retailers that attend the shows. So how is coverage in a European magazine/website/newspaper helping their bottom line when they can barely get their lines sold here in Canada? Derick Chetty

http://thestar.blogs.com/nakedlunch/2006/10/loreal_fashion_.html

Membership

The FDCC operating procedures are not consistent with FDCC bylaws and the legal requirements of operating a not for profit corporation in Canada.

As stated on the FDCC website

www.lorealfashionweek.ca/fdcc/fdcc.html

The FDCC is a national Canadian organization dedicated to branding fashion in Canada. Through realizing that mission, the FDCC

Promotes the diverse fabric of Canadian fashion design talent.

* Links buyers with designers, media with buzz, and business executives with product.
* And produces an event in the elite category of Fashion Week that includes fashion aficionados from around the world.

Since 1999, this non-profit organization has focused its energy on high-quality events, publicity and membership. Outside of L'Oréal Fashion Week, it takes part in global events to enhance the knowledge and awareness of the Canadian fashion design industry. The FDCC contains a Board of Directors which seats successful and nationally recognized Canadian fashion and business executives.

The membership form and all information pertaining to membership has disappeared from the FDCC website. As a not for profit association for the fashion industry it has a mandate to consistently recruit and serve new members in industry. Why has the membership form been removed from the FDCC website ?

We have included the membership form as an attachment to this email.

Membership for designers:

Stated in the FDCC Designer Information Package for L'Oreal Fashion Week - designers must be a member of the FDCC to showcase at L'oreal Fashion week.

Designers we interviewed and who have showcased at L'Oreal Fashion Week in previous years have yet to receive any official acknowledgement of membership, invitation to member meetings or audited financial statements.

The FDCC has not given proper notice, as governed by law, to participating designers of an annual general meeting where members traditionally review the audited financial statements and annual report for the past year and vote on key issues impacting the organization for the ensuing year.

Corporations Canada the definition of a not for profit.

Not-for-profit organizations are created to benefit the community. Activities of a not-for-profit organization may be of a trade, patriotic, national, charitable, philanthropic, religious, professional, or athletic nature without monetary gain. Directors, officers and/or members of a not-for-profit corporation do not own the corporation or its assets. The organization may not be operated for financial gain for its members, officers or directors. In certain circumstances a not-for-profit organization may engage in revenue producing activities and earn a profit, however these activities are to be conducted solely to further the principal objectives of the organization.

Members must approve changes made to the by-laws by the corporation's directors before they have effect

* Members must have notice of meetings.
* Each member is entitled to one vote at a meeting of members.
* Board of directors shall be elected at each annual meeting
* A director of a not for profit organization can be removed office by a special vote of the members

Accountability

Board members of a not for profit corporation are accountable to its members, a number of industry professionals believe Robin Kay is not accountable to anyone.

Tim Blanks - fashion file

Toronto Highlights - Spring/Summer 2007

"It may have a ways to go in comparison to its older, more fashionable cousins, but like an awkward defiant teen trying to find its identity amongst Paris, Milan and New York, Toronto Fashion Week thumbs its nose at the naysayers, without feeling the need to answer to anyone."

http://www.fashionfile.com/designers/Highlights.html

All not-for profit directors are potentially accountable to someone or some entity, often to multiple parties. This accountability can take many forms: annual general meetings where members can vote to replace directors they have lost confidence in or make changes to governance documents that affect the board; administrative or judicial penalties imposed owing to regulatory non-compliance; reporting requirements to funders; and court actions mounted by dissatisfied stakeholders.

New legislation by the Government which Enhances and Protects Members' Rights: The new Act will also enhance and protect member rights. By doing so, it will promote active membership and encourage members to monitor the directors' activities. Members will have the power to enforce their rights and oversee the activities of their organizations. They will have the power to access corporate records (most importantly, the financial statements); access membership lists (subject to certain restrictions); request a meeting and to make proposals; use the oppression remedy and the compliance order to protect their rights; and use the derivative action remedy to enforce the rights of the corporation. The oppression remedy allows members to seek relief from a court if they believe their rights have been "oppressed". A derivative action allows members to launch a suit, in the name of the corporation itself, if they believe that directors or officers of the corporation have acted improperly.

http://strategis.gc.ca/epic/site/cilp-pdci.nsf/en/cl00754e.html

Structure of the FDCC

Robin Kay does not own the Fashion Design Council of Canada (the FDCC evolved from Association of Ontario Fashion Designers) nor do the board of directors own the FDCC. A not for profit is a corporation without share capital (shares cannot be issued) -- the real owners of the FDCC are its members - the fashion industry of Canada, including designers, photographers, models, media, retailers, anyone who one way or another supports Canadian fashion has a stake in the FDCC.

Membership must be open to all fashion industry professionals

Where does all of the money go ?

We have heard figures of anywhere form $400,000 to 2 million sponsorship from L'Oreal.

How much does Ford Canada and the other sponsors contribute ?

Fashion Design Council of Canada (FDCC) received Government funding of $145,000 for projects from 2003 to 2007

Members, the fashion community and taxpayers have a right to know the funds raised and where it is spent. How much of the funds actually go towards Robin Kay's salary and the hiring for her publicists ? How are the contracts allocated for the FDCC ?

False and fraudulent statement

Robin Kay is discouraging companies to sponsor designers to produce their shows during fashion week and instead sponsor the FDCC directly. Producing shows for fashion week are quite costly and includes expenses for models, mandatory publicists, press kits, props and additional incidental expenses.

Her statement that the FDCC does not charge designers is completely false. A simple survey of designers who have participated will reveal that the FDCC charges designers to participate in L'Oreal Fashion Week.

Interview with Robin Kay and Bizbash magazine

Unfortunately, we're facing the issue of sponsors bypassing the FDCC and connecting to individual designers. It's guerrilla or piggyback marketing, and it's costing us money. We raise funds to put on the shows, and we don't charge the designers, so we need all the sponsor income we can get. The companies that are supporting individual designers could just as easily support us. We have a sponsorship package that offers no end of opportunities for them to gain exposure on-site at the shows. More important, the public relations machine we've created at FDCC would generate media exposure for them that they wouldn't otherwise get.

http://www.bizbash.com/toronto/content/editorial/e5444.php

According to the Designer Information Package -- L'Oreal Fashion Week Spring 2007

http://www.dexigner.com/design_news/6187.html :

Fee: TBD

Designer fees are dependent on desired timeslots. Designers must select timeslot appropriately and within prospected budgets. All fees are non-negotiable.

Designers are charged anywhere from $2500 to $5000 by the FDCC to participate during L'Oreal Fashion week.

Conduct and Behavior

Over the years Robin Kay has openly maligned the reputations of those who do not agree with her. Many individuals and companies who have shown promise for innovation and leadership have been shut out as potential competitors and a threat to her position as "the Queen of fashion in Canada". Companies and individuals have been blacklisted by Miss Kay and her associates and their reputations subsequently smeared. Miss Kay continues to treat people who do not serve her purpose with disrespect and contempt.

Fashion and Design Festival

The recent fashion and design festival was an example innovative approach to marketing Canadian Fashion. An event which showcased 16 local designers.

Her statements to the Toronto Star were generally deemed as being unsupportive. Any group that tries to steal the FDCC's thunder is usually admonished by Robin Kay.

"It's inappropriate that people from Quebec would use an acronym similar to the FDCC," says Robin Kay, president of the Fashion Design Council of Canada.

She'd also like to see more people from Ontario hired by festival organizers, considering it's the Toronto version of the Montreal festival. "The people who are managing it and producing it are all from Montreal. Their working people, their technicians, show producers" are mainly from Montreal, she says.

But Kay hopes the event is a success and thinks the strategy to use retailers in the fashion shows is a good move for the city.

"We can't disparage that, because the mall has to make their rent," Kay says of the retail element of the shows, but adds, "maybe it's best left in the mall, because it looks pretty rainy these days."

http://www.thestar.com/living/Fashion/article/248839

It should be noted that Robin Kay brought in a group from Montreal to produce the opening night party at fashion week in spring 2007 which mainly utilized a team from Montreal to produce the show.

Get on Robin Kay's bad side and be prepared for an onslaught by Robins Kay's clique, who are instructed by Ms. Kay to, damage your reputation at every opportunity and make things as difficult as possible for you to do business in Toronto.

Designers, public relation consultants, media, retailers and other industry representatives have received calls from FDCC staff members with suggestions not to work with certain parties and with the clear inference that doing so may result in their not being invited back for fashion week.

Modelresource's preview to L'Oréal Fashion Week stated "if there isn't a marked improvement in the organization of this year's event things could get ugly quickly."

For my part, I was flooded with feedback following my opening day review. The messages came from people formerly connected with the Fashion Design Council of Canada, from agency staff, from models and from parents of models. Each and every message supported my stance that the FDCC's judgement was often flawed, or its intentions poorly communicated. Dan Grant - Modelresource

http://www.modelresource.ca/Shows/FashionWeek_FW06/recap.shtml

Arrogance that's knows no bounds

"I don't think there would be a Canadian fashion industry without L'Oreal Fashion Week," the Fashion Design Council of Canada's Robin Kay told Canada AM last Monday.

It's no wonder that the FDCC employs three PR consultants - it seems every time she opens her mouth she sticks both feet in it

New York has its Anna Wintour - Toronto has Robin Kay.

Robin Kay - conviction for trafficking cocaine ?

In conducting the research on the FDCC and Robin Kay our team unearthed an article by Leanne Delap (current fashion editor Globe and Mail) and Ceri Marsh (current Editor-in-Chief of FASHION Magazine )written in 2001 as quoted from the Ryerson Review of Journalism

Another notable piece was "She Used to Be Robin Kay," which ran in the Summer 2000 issue. "Robin was a big Canadian brand at one time, and when we started to do the research and interviews, things just started coming out of the woodwork," says Fashion news director Ceri Marsh. The article chronicled the tale of Robin Kay, a sweater designer and environmental entrepreneur, and her conviction for trafficking cocaine. "We were so excited that we got to send a story to the lawyer," says Delap. "We thought, We are doing something right."

http://www.rrj.ca/issue/2001/summer/344/

We are not confirming that Miss Kay has been convicted but simply referencing an article - this needs to be verified by the police to determine if Miss Kay has actually been convicted of cocaine trafficking.

Conclusion

The fashion industry in Canada is simply not willing to tolerate Ms. Robin Kay's behavior any more. Robin Kay is a tyrant and their simply is no place for tyrant as President of the Fashion Design Council of Canada.

It is now time for a much needed change in leadership, the community desperately needs a leader that will genuinely earn the respect of the community, one who has ability to bring together members of the fashion community instead of alienating many who have contributed to the industry.

Ask many in the industry and they simply say "Robin Kay and the FDCC are very difficult to work with".

Many designers and industry professionals are afraid to speak up against Robin Kay in fear of being expelled from L'Oreal Fashion Week.

Her arrogant behavior has caused discontent and divided many in the fashion community over the years. Many designers, industry representatives and buyers have silently boycotted L'Oreal Fashion week due to the politics and reputation of the FDCC.

Fashion designers need to take back control of L'Oreal fashion week and the Fashion Design Council of Canada.

Recommendations:

Investigation into the workings of the Fashion Design Council of Canada to ensure that it is compliant with the polices for operating a not for profit in Canada.

* Membership be open to all members of the fashion industry.
* All fashion designers have a vote in the workings of the FDCC.
* Notices for meetings and AGM be communicated publically on the FDCC website.
* An Ombudsperson be set up to investigate any complaints against Robin Kay and the FDCC.
* A study be conducted to determine the most effective strategy for Canadian designers to gain greater market share in Canadian retail stores.
* All levels of Government take a greater role in the workings of the FDCC and include fashion weeks across the country.
* Industry representatives sign up for membership and vote Robin Kay off the board of directors and President of the FDCC.

Finally for the FDCC to remain a credible organization and meet the needs of Canadian designer, requires new leadership - someone who can reach out to the community at all levels. Someone who has leadership to make everyone feel welcome regardless of their position, ethnic background, socio economic status and interest in supporting Canadian fashion.

A petition board has been set up for fashion industry professionals to voice their opinions and to vote for a reform of the fdcc

http://www.ipetitions.com/petition/FDCC

Regards,

The fashion community of Toronto

October 16, 2007

This is a girl Modelresource has had its eye on since June.

5'10" Ryan is a new face at Folio models, appearing this month in her first ever editorial.

The 14-year-old was discovered on the street last year by Folio booker Alexandre de Bellefeuille.

The images below were shot by Montréal photographer Max Abadian, for a knitwear story in the current Wish Magazine.

Ryan
Folio's Ryan in Wish, by Max Abadian

October 13, 2007

Kori Richardson
Elmer Olsen's Kori Richardson
Canadian models continue an incredible string of international breakouts with Models.com's pronouncement of Kori Richardson as one of this season's top new faces.

The Elmer Olsen model is certainly no stranger to Modelresource readers; as I mentioned last year, Richardson's development was evident at SS/07, and she was ready for this.

MDC raves Richardson's had "the biggest breakout moment for any girl on the Paris market," walking for Balenciaga, Anne Demeulemeester, YSL, Chanel, Chloe, Alexander McQueen, Nino Ricci and Louis Vuitton in Paris, following the high-profile Jil Sander show in Milan the previous week.

Richardson joins Taryn Davidson, Meghan Collison, Cate Chant, Simona McIntyre and Elyse Saunders as Canadians that set the world's top runways on edge this season.

October 12, 2007

Bailey
Specs' Bailey
When Modelresource first started posting our show packages this season, Specs' Bailey was a last-minute addition.

The 5'11" brunette was generating a lot of interest from Montréal designers; enough to warrant her return from a successful stay in France.

In the end however, the Parisians made staying too lucrative, and Bailey - following five shows last week in The City of Lights - is staying a few more days to shoot an eight page story.

Specs booker Amélie Bergeron-Vachon says she is still expecting the Regina model back in Montréal soon.

October 11, 2007

Simona McIntyre in Nylon
Simona McIntyre in Nylon
Simona McIntyre's first show season could be considered nothing less than a massive success.

Modelresource told you recently about the Chantale Nadeau model's appearances in Marc Jacobs and Marc by Marc Jacobs. It turns out that was just the springboard for the leap she took in Paris.

Last week the 5'10" blue-eyed blonde added Yohji Yamamoto, Jean-Paul Gaultier, Issey Miyake, Leonard and Zucca.

This week she appeared in Nylon Magazine, while shooting for Numero and Flair (Italy), and confirmed a place in a new face spread for a prominant U.K. magazine.

Sutherland Models, meanwhile, is still negotiating to get the Kelowna model into Toronto for fashion week.

Simona McIntyre
Simona McIntyre Spring/Summer '08

October 11, 2007

Hintmag.com's Joseph Tenni published his October Model Mania selects this morning, adding fuel to the rockets propelling two Canadians.

Former Modelresource Model of the Week Taryn Davidson (Elmer Olsen) joins Elyse Saunders (Ford), who Modelresource has been watching since 2006, on the monthly roundup of international stars-in-the-making.

Modelresource learned last night that Saunders just landed in Toronto, where casting agents will undoubtedly be bidding to keep her here for fashion week.

Elyse Saunders and Taryn Davidson from Hintmag.com's Model Mania, October 2007
Elyse Saunders and Taryn Davidson
Hintmag.com's Model Mania, October 2007

October 9, 2007

New images of former Model of the Week Charlotte Le Bon in U.K. Elle.

The Folio model leaves for Paris on the 21st, where she is represented by Viva.


Charlotte Le Bon in U.K. Elle. Photos: Kutlu

October 5, 2007

Alex Loomans
Alex Loomans on Models.com

Having a look through the recently updated list of top men on Models.com reveals a strong Canadian presence.

Modelresource spotted six northerns in the top 35:

  • Robyn Sinclair (Sutherland) - #35
  • Owen Steuart (AIM) - #29
  • Taylor Fuchs (Model) - #21
  • Ryan Taylor (Stylus Canada) - #16
  • James Neate (Liz Bell) - #14
  • Alex Loomans (Elmer Olsen - #12
  • October 4, 2007

    Photos from Wednesday evening's International Academy of Design & Technology fashion show:

    Kassandra, Kyra and Rebecca Hardy
    Kassandra & Kyra Li (Elmer Olsen) and Rebecca Hardy (Sutherland)

    Lina
    Lina (Sutherland, Chantale Nadeau)

    Darryl
    Darryl (Elmer Olsen)

    Amanda Tataryn
    Amanda Tataryn (Sutherland, Chantale Nadeau)

    Garth
    Garth (Elmer Olsen)

    Oksana
    Oksana (Elmer Olsen)

    Alicia Hughes
    Alicia Hughes (Sutherland, Chantale Nadeau)

    October 3, 2007


    Eva Shaw
    There are so many reasons Modelresource adores Eva Shaw.

    These images are from her most recent shoot, and give you a sense of one of the qualities I most admire; her ability to elevate the mood on set.

    She brings that same attitude to shows, or even when you're just meeting her for coffee - she's just genuinely a person you want to be around.

    But she's also one of the most industry-fluent models I've ever met and is entirely determined to give her best on every assignment.

    The Giovanni model is currently in Paris with Nathalie, where she also spent the summer loading up on new editorial.

    Eva Shaw

    Eva Shaw

    Eva Shaw

    Eva Shaw

    Eva Shaw
    Eva Shaw

    October 2, 2007

    A Canadian city has become the latest to impose restrictions on runway models.

    According to a news release received Tuesday, "The organizers of Montréal Fashion Week (MFW) are making every effort to ensure that models whose body mass index appears low or could indicate a problem with anorexia, be withdrawn from shows and directed to professional help in the areas of nutrition or eating disorders."

    The release does not state what would be considered an unacceptable body mass index (BMI), or how such regulations would be checked and enforced.

    The Director of Next Models in Montréal, Didier Belleguic, tells Modelresource he learned about the new rules via email, but feels they are likely more of a precaution, than a response to past problems. "Montréal designers never hired really skinny girls anyway."

    The head booker at Folio Models tells Modelresource that although he supports the intent of the new directive, the timing was less than ideal. "I understand they want to come up with a way to regulate the work of very young girls," says Alexandre de Bellefeuille, "but they should have addressed this sooner. The girls practiced all summer, did the castings, and now two days later we receive a letter saying they will refuse any girl under 16."

    "And as far as body mass index goes," he continues "we need to find a more accurate way to determine what is healthy."

    The President of Specs Models agrees that BMI is not the right measure. Marie-Josée Trempe, who claims 26 years of industry experience, says she started an ongoing dialogue with Sensation Mode - the organization that oversees MFW - after returning from Spain last year, where skinny model bans originated.

    She believes that although BMI is mentioned in the news release, the organizers are just trying to send a message. "They want the models to be healthy. They were clear they weren't going to measure, or play police. But they also wanted to be clear they are concerned."

    Trempe herself is concerned; she feels the industry is promoting images that are too young, citing an Australian move to use 12-year-old model Maddison Gabriel as the public face of Gold Coast Fashion Week. "I have to tell you I think there's something wrong here. That's pre-pubescent."

    "I'm not saying Specs won't take a girl under 16, because we have an amazing 15-year-old, and Amélie [Bergeron-Vachon, a Specs' booker] asked 'do we introduce her this season?' I said no. Let's get her going, but not push her yet."

    Trempe says to the best of her knowledge none of the agencies were invited to consult on developing the new guidelines, however she personally felt becoming involved was something she had to do. "The reason I got involved, and I'll be honest Dan, is because I have a real concern with that fact that I have never been comfortable asking a 14 or 15-year-old girl to lose weight.

    "There is an organization in Montréal (Réseau québécois d'action pour la santé des femmes) that had a two or three day seminar where different people talked about weight and plastic surgery. It wasn't about models, it was about women's health, and I started to go. I was one of the only ones in the industry, and I started a relationship with this group.

    "I didn't go into the consultations saying I have answers. I said 'here's what I deal with in my industry.' But they deal with young women with depression, anorexia, bulimia - any eating disorder - violence against women... they deal with professionals. They're an association that really have as their mission the health of women in Québec.

    "I really wanted to hear their position because I'm here in my bubble, dealing with my clients, and also conscious that as an agent, every time I endorse a product there is an impact. I want to make sure I'm still coherent and doing what I believe in.

    "The dialogue was interesting because it made me question how I do business. I still believe in what I'm doing, but I don't want to be part of the problem."

    Defining the problem and applying a solution is still contentious however. MUSE Study author Jennifer McWhirter points to the recent Model Health Initiative Report issued by the British Fashion Council, which she says suggests "based on the advice of an eating disorder specialist, that it is not a good idea to use BMI or weight restrictions since this might actually encourage eating disorders among models.

    "I agree that the health of models is an important issue. I also believe, however, that it is important to base decisions on all of the available and existing research evidence. In the case of the MFW decision, I am not so sure that this concept has been employed.

    "What research was this initial decision based on? They mention that they will consult with health professionals. I think it is equally, if not more, important to also consult with models."

    Modelresource's request for an interview with Sensation Mode was answered with a copy of the news release, so we cannot clarify if there were concerns with past events in Montreal, who was involved in the decision-making process or how the age limit was arrived at.



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