The powerhouse agency - established 45 years ago in New York, by legendary model Wilhelmina Cooper - has added a number of offices around the world in recent years, from far off locales like Bangkok, to more proximal bureaus in Minneapolis and Philadelphia.
This first foray into Canada is an expansion of Wilhelmina's licensee network, meaning it is independently owned and licensing the network's high profile name and branding.
The agency's L.A.-based Director of Agency Licensing, Tara Treacy, tells Modelresource the objective with this office "is to have yet another opportunity to discover the diverse talent pool of Vancouver in addition to the existing agencies we already have close relationships with there."
"The owner, Tricia Romani, is a smart business woman who has a great eye for talent."
In addition to the benefits that come with the name, Treacy explains, the Vancouver office has the ability to work with Wilhelmina's broader network to direct-book their talent into B.C."
Key Models in Vancouver shared this new face with us.
15-year-old Diane was scouted about five months ago. "Since then," says Key Models owner Darren Dahl, "she has exploded with us not even promoting her to international agencies, but agencies seeing her on our site... she's the buzz of Vancouver now."
Congratulations to Jenna Earle, who was named Top New Face in Canada, Monday evening, at the P&G Beauty & Grooming Awards, in Toronto.
The 16-year-old Next model from Edmonton was one of three finalists, along with Sutherland's Zoë Colivas and Robbie Beeser from Elite.
Other winners were:
Best Art Direction: Tanya Watt, Flare
Best Beauty Feature of a Magazine or Newspaper – Trend/Profile (English): Adriana Ermter; Flare, Back by Popular Demand
Best Beauty Feature of a Magazine or Newspaper – Trend/Profile (French): Sophie St-Laurent; Châtelaine, BB La crème a tout faire
Best Beauty Feature of a Magazine or Newspaper – Scientific/Technical (English): Michelle Villett; Fashion, Best Beauty Innovations of 2011
Best Beauty Feature of a Magazine or Newspaper – Scientific/Technical (French): Micheline Lortie; Châtelaine, La nature en pot
Best Beauty Editor of a Magazine: Lesa Hannah; Fashion Magazine
Best Male Grooming Feature: Greg Hudson; Sharp Magazine, The Sharp Guide to Grooming: Stepping it Up
Hair Stylist of the Year: Justin German (p1m.ca)
Best Fashion Feature of a Magazine or Newspaper (English): Sarah Nicole Prickett; Fashion Magazine, Bro Code
Best Fashion Feature of a Magazine or Newspaper (French): Elsa Vecchi; Dress to Kill, Spécial Design: Rad Hourani
Best Fashion Editor of a Magazine: George Antonopoulos, Fashion Magazine
Best Male Fashion Feature: Yang Goh; Sharp Magazine, Style Manual
Best Beauty or Fashion Blog (English): Sharon Ng Hayes; The Backseat Stylers
Best Beauty or Fashion Blog (French): Anik Lacasse-Richard; Montreal in Style
Best Beauty or Fashion Website: FashionMagazine.com
Photographer of the Year: Malina Corpadean
Make-up Artist of the Year: Nicolas Blanchet (Folio)
Best Magazine Cover: Dress to Kill, Stéphane Le Duc, Winter 2011
The last category was claimed by the D2K cover featuring Anaïs Pouliot (see below). It's worth noting that in a sea of celebrity-dominated glossies, two of the three finalists for Best Magazine Cover featured models (Daria, for Glow, being the other). Last year's winning cover (Clin d'oeil) featured Eve Salvail with Jean-Paul Gaultier. The year before was a Coco RochaFashion Magazine cover. Draw your own conclusion, but it seems pretty clear to me that Hollywood types should act (and host awards shows), while magazine covers should be left to models.
Modelresource congratulates all the 2012 nominees.
Next's Jenna Earle with the P&G Beauty & Grooming award for Top New Face
Best Cover: Folio's Anaïs Pouliot, by Nelson Simoneau
Next's Stacey McKenzie, Rob Lowe, and McKenzie's lipstick
November 15, 2012
Click the image of Elite's Sam Ypma for Marko Mijailovic's story on JURIED
November 13, 2012
Click the image of Push's Jane for Nadia Cheema's story on JURIED
November 12, 2012
Click the image of Sutherland's DJ for Adamo de Pax's story on JURIED