WORKING IN FASHION
Working in Fashion
Alice's Top 5 Tips
July 29, 2011 by Alice Keith, of The Advocates
Tip #2. Make Sure Your Work Has That Certain "Je Ne Sais Quoi"
I sometimes I see beautiful portraits of beautiful models by aspiring fashion photographers, that somehow just don't look like a fashion image. What's the missing element?
Some might argue it's the clothes, but I'm not so sure that's it.
Kate Moss, by Peter Lindbergh
The above photo of Kate Moss is a very memorable fashion image to me. Who cares that she's wearing overalls? To me there's something about this juxtaposition of suggested agricultural poverty + this beautiful but sort of plain girl that is just cool. It's artistic, a cultural context or something. Maybe art is in the tension.
If you're not sure whether or not your photographs are cool, you might be in trouble. It's a bad problem to have, because it's a tough problem to fix. I'm always much more optimistic about the careers of photographers who have limited technical ability, but styley-ness coming out of their eyeballs (hellooo Terry Richardson).
That brings me to the next stop you'll need to make after you've started working with the modelling agencies; the creative agencies. Try to hook up ASAP with junior make-up artists and stylists from creative agencies (in Toronto, Plutino Group, Judy Inc. and Page One are the best known). A good team can elevate a photographer by bringing fashion, and equally importantly, creative vision to the table.
Tip #3. Be The Right Person For The Job